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From Consumptive Credit to Consumer Credit. Expand he did. Today, Amazon sells almost everything. From toilet paper to groceries to electronics to fashion to furniture. There is so much opportunity.
Financing the American Dream: A Cultural History of Consumer Credit by Lendol Calder
Nobody really knows how to do a great job of offering — apparel online yet. And we have tons of invention and ideas and working our way through that experimental list. Back in , while much of the tech industry was still hungover from the dot-com bust, Bezos was aggressively foretelling the potential of the Internet. As Bezos charged full force into the Wild West that was the Internet then, he was — and still is today — guided by a single belief: Do what is best for the customer.
And so we are always focused on the customer, working backwards from the customer's needs, developing new skills internally so that we can satisfy what we perceive to be future customer needs," Bezos tells Rose. Another through line to Bezos' business strategy is his "willingness to think long-term," he says. As consumer behavior on the web has evolved, so, too has Amazon. Prime, the e-commerce's popular two-day shipping membership comes with access to premium television shows, for example. Being a content creator built on the back of an e-commerce giant gives Amazon freedom to be creative.
For example, one of Amazon's most popular shows, "Transparent," is about a patriarch who becomes a woman later in life. It's won eight Emmys and been nominated for another You can attract different storytellers. You can go for stories that are narrower but incredibly powerful and well told.
In addition to producing online shows, Bezos is also the owner of another kind of content: journalism. You know, that doesn't make any sense to me. But The Washington Post is important. And so it makes sense to me to take something like that, and I also am optimistic.
And I thought there were some ways to make it — I want it to be a self-sustaining, profitable enterprise," Bezos says to Rose. Bezos' empire now stretches far and wide. Through Bezos Expeditions , he's also invested in companies like Twitter and Basecamp, among many others. While shipping toiletries and downloading books has made Bezos wealthy , his passion is outer space. I watched Neil Armstrong step onto the moon. You don't choose your passions, your passions choose you.
So I am infected with this idea. I couldn't ever stop thinking about space. I have been thinking about it ever since then. To that end, Bezos is the founder of Blue Origin , a company that aims to make space tourism affordable. Every time you see me sell stock on Amazon, it's send more money to the Blue Origin team," Bezos says to Rose. In addition to making it possible for more people to travel to space, Bezos says he is building the infrastructure for the next generation of space entrepreneurs.
How Jeff Bezos, now the richest person in the world, spends his billions. Jeff Bezos is now the richest man in the world—and he could also become the first trillionaire. Like this story? A version of this story was published in July. Get Make It newsletters delivered to your inbox. All Rights Reserved. Skip Navigation. Success Melinda Gates shares Buffett's advice and what she and Bill won't spend on VIDEO Make It. Amazon and Blue Origin founder Jeff Bezos. Thanks for literally everything, Mom".
Bezos would also occasionally get to road trip with his grandparents. Launching Amazon: "I took the less safe path to follow my passion, and I'm proud of that choice".